Privacy Policy
Last updated: May 2025
Who we are
Purity Air Services (operated by Purity Aire Services LLC) provides residential HVAC repair, installation, and maintenance in Sarasota, Manatee, and Charlotte counties in Florida. This policy covers the website at purityairservices.com.
Questions about this policy: info@purityairservices.com or call (941) 212-0333.
Information we collect
Information you give us directly
When you fill out the contact form or request a quote, we collect your name, phone number, email address, and any message you include. This information is used only to respond to your inquiry and schedule service.
Information collected automatically
- Google Analytics 4 (GA4): We use GA4 to understand how visitors use our site, such as which pages are viewed and where traffic comes from. GA4 uses cookies and collects anonymized data including your approximate location (city/region level), browser type, and pages visited. GA4 data is processed by Google under their privacy terms. We do not enable Google Signals or any feature that links GA4 data to your Google account.
- Google Tag Manager: We use GTM to manage our analytics and tracking tags. GTM itself does not collect personal data; it loads other tools that may.
- CallRail: We use CallRail for call tracking. When you call us from a number displayed on this site, CallRail may record the call duration, the page you were on, and your phone number. This helps us understand which marketing efforts bring customers to us. CallRail's privacy policy is available at callrail.com.
- Cookies: Our site uses cookies primarily for analytics (GA4). No advertising or retargeting cookies are active at this time. You can disable cookies in your browser settings; some site features may not work as a result.
How we use your information
- Responding to service inquiries and scheduling appointments
- Calling or emailing you back at your request
- Understanding site traffic to improve our pages and services
- Measuring the effectiveness of our marketing
We do not sell, rent, or share your personal information with third parties for their marketing purposes. We do not send unsolicited email or text messages.
Data retention
Contact form submissions are retained in our email and Slack workspace for as long as needed to complete your service and for up to three years for business records. Analytics data is retained per Google's default GA4 retention settings (14 months for user and event data).
Your rights
If you have submitted information through our contact form and would like us to delete it, email us at info@purityairservices.com and we will remove it from our records within 30 days.
Florida residents may have additional rights under the Florida Digital Bill of Rights. Contact us if you have questions about your data.
Third-party links
Our site links to third-party sites such as financing partners and ServiceTitan for online booking. Those sites have their own privacy policies. We are not responsible for their practices.
Children
This site is not directed at children under 13. We do not knowingly collect personal information from children.
Changes to this policy
If we make material changes to this policy, we will update the date at the top of this page. Continued use of the site after changes means you accept the updated policy.
Contact us
Purity Aire Services LLC DBA Purity Air Services
Sarasota, FL
(941) 212-0333
info@purityairservices.com